The Overview
Project context & goals
A brand site for Ballers Addict, a label making graffiti-print basketball shorts, built around a scroll-driven dunk and the Drop 01 lineup.
Ballers Addict makes loud, graffiti-print basketball shorts. Every full visit starts on the baller, hypnotised, and dives through his spiral eye into the site. The home page then opens on a scroll-driven dunk, assembles the Drop 01 lineup of five colourways, each with its own product dialog, and lets visitors run a loupe over the print. Orders go through Instagram.
Built with the Next.js App Router, React, TypeScript, and Tailwind. All motion runs on one requestAnimationFrame loop that only ticks while an animated section is on screen, and reduced-motion visitors get the hero as a static poster. The brand artwork comes in through an Illustrator-to-SVG component pipeline, and when the connection drops, the baller covers the page, napping and blowing a gum bubble.
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